Own advertiser’s content request fulfillment process from start to finish. You will ensure that the advertising client has provided the necessary assets for post creation, write/edit the copy for the social post, modify links/visuals as needed, get editorial and client approval on the post, and publish the post on the publisher’s social profile. This process also includes managing the boosting budget for these sponsored content. This includes building the target audience, properly pacing the bud... more details
Social Media Coordinator
We’re looking for a creative and driven social media coordinator to join our growing advertising operations social media team at Hearst Newspapers. You’ll be focused on fulfilling content requests (often referred to as “sponsored” or “co-branded” posts) from our advertisers on 6+ publisher social profiles. Other key job responsibilities will include supporting paid and organic strategists with their current agency clients. This is a great role for fine-tuning both organic and paid social media skill sets, all while working with nationally recognized media brands and clients!
What You’ll Do
- Own advertiser’s content request fulfillment process from start to finish. You will ensure that the advertising client has provided the necessary assets for post creation, write/edit the copy for the social post, modify links/visuals as needed, get editorial and client approval on the post, and publish the post on the publisher’s social profile.
- This process also includes managing the boosting budget for these sponsored content. This includes building the target audience, properly pacing the budget spend, and being able to share reporting on results if requested.
- You will also support the rest of the social media team with the agency clients. Requests include copywriting, organizing client content assets, and setting up paid social media audiences/campaign structures.
- You may also manage several publisher’s promotional-focused social media profiles. This means reviewing and responding to comments and ensuring daily content (through manual posting or automated feed implementation).
What You Need
- 1 year of proven experience in creating and executing social media content and proven paid campaign experience from start to end.
- Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
- Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
- Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
- Content marketing and SEO writing experience is a plus!
The estimated base salary for this role is $50,000 - $55,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law.
This role requires the position to have an in-office presence of 3 days a week.
About Hearst Newspapers:
With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.
At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be a part of something bigger – Your Headline Awaits.
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