SiriusXM Media is seeking an Ad Effectiveness Analyst. The ideal candidate is someone with experience in online research, thrives amidst the challenges of a fast-paced environment, and is naturally inquisitive What you’ll do: Coordinate projects with internal teams across multiple research vendors Provide expertise on research methodology, results interpretation, and performance insights Client management and consulting Strong quantitative market research experience ideally focused on digital me... more details
Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe. How you’ll make an impact: SiriusXM Media is seeking an Ad Effectiveness Analyst. The ideal candidate is someone with experience in online research, thrives amidst the challenges of a fast-paced environment, and is naturally inquisitive What you’ll do: Coordinate projects with internal teams across multiple research vendors Provide expertise on research methodology, results interpretation, and performance insights Client management and consulting Strong quantitative market research experience ideally focused on digital media measurement or brand advertising research Demonstrated ability to think strategically and creatively Proven ability to maximize utility of a broad range of research resources Ensure that research projects adhere to established timelines and best practices in the setup phase Possess the ability to manage and deliver multiple advertising effectiveness studies simultaneously Serve as a consultant to the SiriusXM Media sales team, as well as external clients - agencies, to execute impactful campaign research Support the creation of sales presentations to present results and strategic insights, next steps and competitive analysis Manage ad effectiveness research implementation and delivery to internal and external stakeholder What you’ll need: 1-2+ years of experience in a digital analytics role, focusing on supporting ad sales 1-2+ years of experience in conducting and analyzing online research BA/BS degree in Business, Economics, Advertising, Marketing, or related field Excellent verbal and written communication skills, plus exceptional analytical abilities Detail oriented, with a talent for crafting insightful stories from data Client management and consulting Strong quantitative market research experience ideally focused on digital media measurement or brand advertising research Demonstrated ability to think strategically and creatively Proven ability to maximize utility of a broad range of research resources Ensure that research projects adhere to established timelines and best practices in the setup phase Possess the ability to manage and deliver multiple advertising effectiveness studies simultaneously Comfortable with Excel and PowerPoint Experience with media tagging and media planning a plus, but not required Must have legal right to work in the U.S. At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $62,000 to $95,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. R-2024-06-123
