The role is responsible for managing all aspects of MACS brands in the assigned state as well as oversee and implement distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business. Accountabilities: Execute all aspects of sales plan with distributor network, within the geography of one or multiple states. Present brand plans, pricin... more details
The role is responsible for managing all aspects of MACS brands in the assigned state as well as oversee and implement distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.
Accountabilities:
Execute all aspects of sales plan with distributor network, within the geography of one or multiple states. Present brand plans, pricing and promotion, and programming according to parameters of business plan associated with WABP. Monitor and analyze assigned territory budgets
Drive brand advocacy as well as monitor and track marketing programs. Control operating and A&P expenses in accordance with budget.
Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, and display.
Key Metrics & Financial Targets:
Distribution
Velocity/Reorder
Displays
Sampling
Cocktail Menus
Own:
Sales Targets and Territory Management
Team Performance/Training & Development
Sales Strategy execution within their territory
Influence:
Sales Strategies: They play a key role in developing and implementing sales strategies tailored to their region or territory, considering local market conditions/customers.
Veto:
Sales Territories: They may have a say in defining or adjusting the sales territories to ensure efficiency and maximize sales potential
Critical Relationships:
MACS Marketing
MABI Sales Network: field sales, on-premise, off-premise, strategy & insights
Finance & Supply Chain
ABP Planning and Incentive Programming
External Suppliers & Distributors
Skills Needed To Be Successful:
4-6 years of spirit sales experience.
3+ years of’ experience with distributors/wholesalers
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