DESCRIPTION
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easierwhoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutionsincluding retail media, display, video, DSP, measurement, and ad tech solutionsleverage Amazons innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
We are seeking an experienced Product Marketer to join the Supply PMM team to help reinvent and streamline the way we bring diverse and powerful solutions to customers. This role is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for our suite of third-party supply solutions and programmatic deals capabilities, including Amazon Publisher Direct and third-party exchanges.
In this role, you will have the opportunity to work across the Marketing, Product, and Sales organizations to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation technologies; you will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with Product, Engineering, and Sales teams to shape the product vision. You will work on a strategic and rapidly growing area of our business, and have a big impact every day. Owning top-down and bottoms-up (product-led) strategies. Youll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps, and create a plan to delight customers, moving a highly matrixed org towards a unified vision. Youll author documents to outline your strategy and drive adoption of your GTM approaches and templates.
The ideal candidate will have a track record of leading successful product marketing programs for programmatic solutions and working collaboratively across multiple organizations to deliver results. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environmentwhile keeping senior stakeholders updated on your progress.
Key job responsibilities
You will be a Sr. PMM responsible for defining our positioning and messaging to customers, including agencies, brands, advertisers, as well as publishers.
You will create the most compelling content to help customers understand the use cases and value propositions of our solutions, and building the right marketing campaigns to increase adoption.
You will help define the strategy, and collaborate closely with other marketers across our organization.
You will get to work on a rapidly growing business and have a big impact every day.
You will be responsible for defining the go-to-market strategy for Supply PMM initiatives, to accelerate and scale our operations.
As part of your role, you will make recommendations on marketing plans and product roadmaps.
A day in the life
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Knowledge of analytics tools and web traffic reporting
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
