Reporting to Director of Marketing, Injection Systems, the Marketing Manager, Injection Systems will be accountable for and helping to lead the US business. As part of the BD Medication Delivery Solutions (MDS) US Region Marketing and Commercial Excellence organization this position will lead critical marketing efforts for the Injection Systems Platform (IJS) in the US Region. The individual will be responsible for championing IJS business spanning all aspects of commercial marketing. As a high-... more details
Job Description Summary
Reporting to Director of Marketing, Injection Systems, the Marketing Manager, Injection Systems will be accountable for and helping to lead the US business. As part of the BD Medication Delivery Solutions (MDS) US Region Marketing and Commercial Excellence organization this position will lead critical marketing efforts for the Injection Systems Platform (IJS) in the US Region.
The individual will be responsible for championing IJS business spanning all aspects of commercial marketing. As a high-contributing team member this role provides significant input into product line-related business decisions and resource planning; plays a critical role in key projects/ initiatives, often leading project/ initiative teams.
The individual should demonstrate marketing and commercial business management acumen through a specific set of skills and working knowledge. Expectation is that Marketing Manager has the ability to demonstrate strong learning agility and rapidly elevate from basic to proficient at the following competencies: product and portfolio knowledge and management, business and financial acumen, commercialization excellence, customer insights and analytics, marketing communications, marketing planning and execution, brand strategy, market development, financial projection, supply and demand forecasting.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities
Develops and leads all aspects of marketing plans for assigned products and initiatives to ensure the achievement of financial/ budget expectations and product line strategies, including market sensing, market development and marketing mix.
Applies marketing tools and methodologies, develop and implement marketing strategies in existing, developing and new market segments to achieve and exceed growth expectations in dollars, units and gross profitability targets.
Develop, and use market analyses and market research where vital, and evaluate results to optimize the marketing planning process.
Leads drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, contracting, and product mix.
Evaluates US competitive landscape and develops/ refines current product line strategy and go-to market elements to accelerate growth and product category share gains on quarterly and annual basis.
Prepare budgets, forecasts, projections and vital reports complete and on time to personnel.
US Region Tracking, monitoring and reporting in a cohesive and eloquent manner account wins, losses and pricing adjustments -- and synthesis of opportunities and risks.
Collaborative alignment with customer facing functions including, but not limited to: sales, customer service, SCG Health Systems, Channel Management and aligns with, and where required establishes relationships with Contracting Entities/ GPOs, Channel Partners/ Distributors, Sales and other pertinent customers and partners to drive growth.
Leadership and progression of US target opportunities: specific results include development and successful implementation of strategies to activate new strategic partnerships, sustain and convert major IDN/ GPO business to BD. Further, work closely and lead as appropriate strategy for Management Approval Matrix (MAM) and Deal Works for pricing, contracting, incentives and other economic levers in conjunction with US Region Business Unit Leadership, Commercial Integration and Sales Leadership.
Support US Region sales team for opportunity progression and conversion management: ensure sales team have the support, tools and resources from the Platform to enable rapid conversion of major ongoing wins as well as defense against driven activities.
Supports training for new hires and refresher training courses on product category as required by Sales Training and Development.
Participates as a Marketing Core Team Member on cross-platform technical teams, delivering the marketing leadership and support needed to the relevant projects.
Works constructively with internal functions including regulatory affairs, medical affairs, quality, finance, and WW Platform leadership.
Acts as the Marketing Core Team Member or Extended Team Member on key project teams. These projects will span from sustaining engineering projects, continuous improvement projects through to new product launches and product/ business development opportunities as appropriate.
Establishes and manages relationships with US based leaders with vision and medical societies as required to stay updated on current and emerging trends in clinical practices, market and competitive trends.
Trade show and convention planning, strategy development and coordination for the IJS business.
Ensure that all activities are consistent with the BD core values and align with relevant acts, legal demands, and regulatory and ethical standards.
Minimum Education
Bachelors degree required, Business Administration or Marketing preferred
Masters of Business or Masters is preferred
Minimum Experience
5+ years of product, market management or sales. Business experience may include marketing, sales, sales training, business developmen
3+ years of business experience in the life science or medical device industry.
Strong knowledge of working in a B2B environment; understanding of healthcare industry
Proven experience with business process and behavior/ culture changes.
Validated ability to work with diverse cross functional teams and drive positive results; exposure to cross-functional processes/ requirements.
Shown ability to connect with executive audiences, middle management, individual contributors, sales personnel, and external customers.
Adopt and competently displays sales support, customer focus, drive for results, continuous and versatile learning, productive, emotional intelligence, stakeholder alignment.
Demonstrated ability to work in a fast paced environment with little supervision. Resourcefulness and the ability to successfully prioritize are key.
Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.
Flexibility to travel domestically and to customer sites at least 30% of the time.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit?https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
PDN
Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
