The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media. Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning. Drives community engagement across social platforms, proactively identifying opportunities for real-time inter... more details
Job Description
The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media.
Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning
Drives community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors
Oversees daily social media operations for the team, ensuring seamless execution of strategies
Manages the content calendar and oversees all aspects of social media content creation, from ideation to implementation
Spearheads social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels
Utilizes social media analytics tools for deep insights and proposes content strategies aligned with brand objectives
Collaborates closely with the Public Relations Team to integrate influencer marketing seamlessly into overall social media initiatives
Conducts in-depth performance analysis and delivers comprehensive reports
Researches and continuously monitors emerging social media trends to ensure staying ahead of the curve
Produces store-related social media content when needed, from copy to image
Performs other duties as required or assigned
Qualifications
Bachelor’s Degree in Marketing, Communications, or a related field
3+ years of experience in social media management
Exceptional verbal and written communication skills and relationship-building skills
Organizational and time management skills
Experience in the food and beverage industry preferred
Knowledge of Italian cuisine and culture preferred
JOB REQUIREMENTS
Availability to work onsite with a flexible schedule often including evenings, weekends, and holidays
Ability to travel up to 10% of the time
The annual salary for this position is $70,000- $80,000
Additional Information
Benefits and Perks
Medical, Dental, Vision Insurance
Paid Time Off
Paid Parental Leave
401K with match or RRSP
Bonus program
Free family meal daily
Discounts at Eataly
Classes on products and Italian cuisine
Referral bonus program
and more!
Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.
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