ConsumerTrack is unique in the digital marketing and media industry because we don’t fall under just one category as a marketing company, digital agency, content platform or fintech — we are all of those things. The answer to “What does ConsumerTrack™ do?” varies depending on who is asking the question and which of our diverse marketing solutions they need. We drive new customers to our advertisers’ products and services, matching our clients’ targets and beating their customer acquisition goals. We also provide full-funnel marketing through custom content and video to promote client brand messages and products, strategically targeting some messages to top-of-the-funnel consumers and other messages to middle- and bottom-of-the-funnel readers closest to converting. Our approach generates stronger awareness, branding and targeted audience engagement across millions of consumers both on our sites and our partner sites.