Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Qualifications To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are rep... more details
POSITION: Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: General Manager & Regional Director of Marketing
FLSA STATUS: Salaried/Exempt
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
Long Beach Amphitheater is seeking a Marketing Manager that will be responsible for creating, directing, and implementing sponsorship and marketing programs for the facility. Relays company information to public and media sectors of the population. The job requires a high degree of organization, writing skills, communication skills, management experience and the ability to adapt quickly, and to handle multiple tasks at one time. The job is intended to accomplish a higher state of awareness about ASM Global, and what ASM Global does and accomplish, among the facility management industry.
ESSENTIAL DUTIES AND RESPONSIBILTIES
Directs the public relations image of the facility. Established and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the general public.
Directly supervises Marketing, Public Relations and Group Sales staff. Carries out supervisory responsibilities in accordance with ASM Global’s policies and applicable laws. Develops and implements an advertising and publicity campaign to create regional and national, and international awareness of the facility.
Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non- profit opportunities, etc
Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
Develops marketing material and procedures to have the department function effectively as an in-house agency.
Aggressively seeks new contacts and maintains working relationships with all media representatives.
Remains current on national trends in the industry and local market changes to best serve the facility.
Maintains and increases facility signage revenues
Explores new avenues of revenue(s) for the facility
Develops and maintains a facility website.
Communicates with outside advertising agencies on on-going campaigns. Writes and prepares copy for print/radio/TV spots. Places advertising for event marketing.
Prepares and disseminates company event and press releases.
Coordinates promotions and special events with event promoters and facility personnel.
Prepares copy and layout for company newsletter.
Assists with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
Works in conjunction with Sales staff in the planning and execution of events.
Works with facility and the JTB to coordinate promotional and marketing efforts. Supervises marketing efforts.
Maintains, at all times, high standards, positive attitude, and professional appearance.
Works within the guidelines set forth in SMG's Management Credo.
Plans and conducts market research to identify opportunities for increased sales.
Provides post-event reports, analysis, and regular status reports on marketing programs.
Study company happenings and patterns of business.
Keeping up on trade events and happenings, reading of trades such as Pollstar, Meeting News, Facilities and Destinations.
Knowledge of; Media, thoughts, best practices, organization, and expectations of media.
Research, design, management team environment skills.
Research, fact checking, double-checking.
Ability to handle multiple tasks, work independently and in timely a manner, communicate effectively.
Take pride in work with media and public.
Come up with new ideas and direction for company information.
Gather facility information and contact lists.
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
Associates degree or equivalent from two-year college in Marketing, Public Relations or Journalism preferred
News / journalistic background or PR background.
Excellent writing abilities.
Able to communicate message quickly and accurately.
Managerial background required at least five years, able to adjust and adapt well.
Able to meet with Sr. VP’s and people in public and treating them in same manner.
Knowledge of pitching and media.
Previous experience/internship in Marketing, Public Relations, Journalism or related industry experience (i.e. advertising agency, radio/television) required
Or equivalent combination of education and experience
SKILLS AND ABILITIES
Excellent written and verbal communication skills required
Ability to type 40 wpm
Basic understanding of demographics and media buying ability
Requires flexible schedule to cover events
Knowledge of; Media, thoughts, best practices, organization, and expectations of media.
Research, design, management team environment skills.
Independent thought skills.
Skills in communication, public speaking, writing, multitasking, high degree of organization.
Design and Graphics skills.
Research, fact checking, double-checking.
Work independent or with a team.
Ability to handle multiple tasks, work independently and in timely a manner, communicate
effectively.
Take pride in work with media and public.
Come up with new ideas and direction for company information.
Gather facility information and contact lists.
Knowledge of database software, spreadsheet, graphics, and word processing software.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
Salary Range: $60k-$80k
WORKING CONDITIONS
Location: On Site
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
