The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience. Information about benefits can be found here. Nike is investing to grow its Digital business with a particular focus on SNKRS through world class, personalized consumer driven product journeys and experiences. We lead the vision, strategy, and execution of SN... more details
The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information about benefits can be found here.
Nike is investing to grow its Digital business with a particular focus on SNKRS through world class, personalized consumer driven product journeys and experiences. We lead the vision, strategy, and execution of SNKRS — Nike’s consumer-led streetwear ecosystem! We create inspired, brand-defining, and inclusive products, stories, experiences and business models that harness the energy from our communities, shape culture, and create lasting emotional bonds with our consumers.
Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers radical digital strategies to enhance brand concepts.
WHO WE ARE LOOKING FOR
We’re looking for a Lead SNKRS Experiences Manager to own the consumer experience of the SNKRS app and its connection to the NBHD ecosystem (our brick-and-mortar sneaker and streetwear retail partners), help develop innovative app functionality, and maintain the SNKRS brand relevance.
Our Lead Manager will oversee a dynamic app platform, the various digital experiences within it, and the community that comprises it.
The ideal candidate should be passionate about NIKE Inc., sneaker culture, and have a strong sense of how SNKRS can serve the sneaker community in new, amazing ways! Deep experience within strategy, digital marketing, critical thinking, content development and implementation, production and program development, and data-informed decision-making are key to thriving in this role.
WHAT YOU WILL WORK ON
This role is based in New York City out of the s23NYC digital studio and works with business partners and collaborators to take insights and use them to develop testing agendas, strategies, and frameworks that push the NBHD & SNKRS ecosystem forward and at scale.
Duties include setting an overarching vision and goals for the overall SNKRS experience with respect to app health and business goals and innovating new innovative functionality together with our Digital Product team. Working with marketing teams to support seasonal campaigns, and most importantly ensure that everything we do is right for the SNKRS consumer is also crucial.
WHO YOU WILL WORK WITH
Reporting directly to the Director of SNKRS Experiences, you will work intimately with and alongside the Content and Digital Marketing specialties across the SNKRS Marketing team. The ideal candidate will also work closely with an extremely cross-functional team across Global and our Geographies.
WHAT YOU BRING
- Bachelors degree or equivalent combination of relevant education, experience and training
- 8+ years of Digital/Social/Marketing/Product Marketing experience. A background in mobile apps and/or e-commerce highly preferred.
- Expertise and knowledge of sneaker, streetwear and youth culture, and a genuine excitement and passion around this space.
- In depth understanding of platform metrics that focus on engagement and performance; deep understanding of A/B testing and consumer cohort analysis to spot key trends in consumer behavior.
- Effective communicator, comfortable speaking in front of diverse, senior audiences.
- Great interpersonal skills and teamwork mentality; ability to work well with many different specialists.
- Experience managing agencies and third-party vendors, resulting in long term positive partnerships
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.