The Commercial Services Officer promotes, solicits, and provides treasury management products and services to commercial and small business customers and prospective clients. Is responsible for growing business with existing customers and prospects directly via external sales and marketing efforts in order to achieve annual sales and scorecard objectives. RESPONSIBILITIES: Outreach to existing and prospective commercial customers to develop new business, expand existing relationships, maintain p... more details
Job Description
The Commercial Services Officer promotes, solicits, and provides treasury management products and services to commercial and small business customers and prospective clients. Is responsible for growing business with existing customers and prospects directly via external sales and marketing efforts in order to achieve annual sales and scorecard objectives.
RESPONSIBILITIES:
Outreach to existing and prospective commercial customers to develop new business, expand existing relationships, maintain positive customer relations, and ensure proper servicing of accounts
Build, develop, and maintain profitable deposit relationships with new and existing customers which includes consulting at customer place of business in order to understand their business practices and discuss their goals and objectives related to banking, cash flow, and treasury services
Identify treasury management product and service needs, develop and propose solutions to commercial customers that best meet their needs, and facilitate on-boarding and implementation
Work closely with commercial and branch staff building awareness of United Bank Treasury and Purchasing Card capabilities
Conduct training for customers utilizing internet banking and related modules, including on-site installation of remote deposit, as needed
Interface with all lines of business, in order to grow both non-interest income and core deposits from both existing and prospective commercial customers.
Sales effort includes developing and executing an effective sales strategy, implementing a formalized calling plan, generating leads, and following up on referrals.
Analyze businesses’ cash flow, deposit relationships and treasury needs to develop a custom treasury management services proposal for the customer/prospect and will regularly meet with businesses for consultation and presentation of proposals.
Maintain a high level of product knowledge and procedural expertise of Treasury Management’s product line
Represent the bank and actively participate in various civic and community events that offer networking and promotional opportunities.
Cross-sell other bank products and services and capitalize on opportunities to expand business, referring clients to other areas of the bank for additional needs where appropriate.
Respond to banking services Requests for Proposal (RFPs)
Based on branch location within a market, may be required to promote/discuss consumer lending products with customers within compliance of the Safe Act guidelines and United procedures.
Based on branch location within a market, may be responsible for maintaining an active NMLS license by completing all training and annual renewal requirements as required
Qualifications
High School diploma required; Bachelor’s degree highly desired
Minimum of five (5) years of working banking experience required, preferably in a related Treasury Management and/or customer contact area highly desired
Customer contact skills are essential
Proficiency in Microsoft Office Products required
Strong verbal and written communication skills
Excellent presentation and problem solving
Demonstrated excellent listening skills
Ability to work independently and in a team environment
Ability to travel up to 50% within assigned region/state.
Ability to possess a NMLS license or obtain NMLS license within a reasonable timeframe if position requires
Ability to complete ongoing NMLS training and ensure SAFE Act compliance as required
KEY COMPETENCIES:
Business Development
Relationship Management
Professionalism
Interpersonal and customer contact skills
Must be a self-starter
Problem solving skills
Essential Functions:
Ability to travel regularly within an assigned market area
Sitting and standing for extended period of times as required to
Sufficient dexterity of hands and fingers to efficiently operate a computer keyboard, mouse, and other computer components.
Ability to converse and exchange information with all levels of staff within organization.
Ability to observe, perceive, identify, and translate data
Ability to travel via air, rail, automobile and/or bus.
Company Profile
At United, we value all of the relationships we have built since 1839. We are committed to providing each relationship with an unmatched level of service. While we offer competitive products, services, rates, and technology, the level of service we provide and our commitment to building relationships is what sets us apart from our competitors. Our 211 full-service banking offices and 15 loan origination offices in West Virginia, Maryland, Virginia, Ohio, Georgia, Pennsylvania, North Carolina, South Carolina and Washington, D.C. are each built on customer service and commitment to the community. United is backed by a history of safe, sound and secure banking practices that have allowed us to navigate through decades of changing economic environments. Because of this, our employees, customers, shareholders and communities can rely on us to be their banking partner for decades to come. At United, our strength is our people, and we are committed to nurturing an inclusive culture that is reflective of the communities we serve; celebrates diversity of thought, backgrounds, and experience; promotes respect and a shared purpose; and aligns with our core values. Member FDIC. Equal Housing Lender. Equal Opportunity Employer.
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