The Business Development and Marketing Manager (Manager) is a key team member within the Marketing Department. The Manager serves as the go-to marketing resource for the office/region. They work directly with office/regional leaders to develop and execute client development strategies and manage a range of targeted marketing activities that align with client needs and support the business objectives of the office/region. The Manager takes an active role in learning about the service offerings, l... more details
BD and Marketing Manager, Washington D.C.
Recruiting LocationUS-DC-Washington D.C.
Department
Marketing
Summary
The Business Development and Marketing Manager (Manager) is a key team member within the Marketing Department. The Manager serves as the go-to marketing resource for the office/region. They work directly with office/regional leaders to develop and execute client development strategies and manage a range of targeted marketing activities that align with client needs and support the business objectives of the office/region.
The Manager takes an active role in learning about the service offerings, lawyers, and clients of the office/region. They oversee signature programs and initiatives aimed at strengthening the profile of the Firm in the market and creating opportunities for Sidley lawyers to network and build relationships with key contacts.
The Manager may have direct supervisory responsibility for junior professionals on the team and is responsible for fostering a collaborative, high-performing team. Additionally, they are expected to lead by example, mentor junior members of the team, and embody the highest standards of service delivery. The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other professional business functions, and lawyers, across the Firm’s global platform.
Duties and Responsibilities
Regional Marketing and Profile-raising Activities
Leverages market awareness and industry best practices to recommend and facilitate innovative marketing solutions; this includes refining existing programs and establishing new initiatives as needs are identified
Plans and manages Sidley-sponsored programs for clients and prospective clients; oversees all event logistics, including invitations, mailing lists, handout materials, site management, speakers, visual presentations, and follow-up
Collaborates with office leaders to prepare and manage marketing budget(s) for the office/region, including evaluating the ROI of initiatives to recommend and plan future efforts; coordinates with practice and industry liaisons to review and plan for office/regional events and programs that align with Firm strategy
Leads implementation and maintenance of the Firm’s CRM system in the office/region and leverages the system to connect lawyers, clients, and other contacts; leverages Department and Firm technology to track and analyze relationships and activities to make data-driven decisions that improve client engagement with key clients.
In collaboration with the Rankings and Awards team and Portfolio Directors, leads preparation of submissions for office/regional rankings, awards, surveys, and other recognitions for the office and local lawyers and practices, coordinating with global practice liaisons
Works with office/regional lawyers and global practice liaisons on the creation, editing, and maintenance of external communications and marketing materials, including lawyer biographies, Sidley updates, advertisements, invitations, website pages, and social media content
Coordinates with the Market Intelligence team to conduct market research to aid in office/regional business development and marketing initiatives
Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary, article publication, podcasts, etc.
Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in the local market
Onboards and integrates lateral lawyer arrivals to the office/region, working closely with the relevant global practice/industry liaison(s)
Attends and contributes to office and departmental leadership meetings
Employee Management
Participates in hiring, managing, and developing marketing team members; oversees daily operations and monitors team work product; manages professional development of the team, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
Delegates work efficiently and effectively to other team members
Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions
Qualifications
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email staffrecruiting@sidley.com (current employees should contact Human Resources).
Education and/or Experience:
Required:
A minimum of eight (8) years of professional marketing, business development, or other relevant experience
A Bachelor's degree from an accredited college or university, preferably in marketing, communication, or related field
Excellent writing, proofreading, and critical thinking skills
Demonstrated proficiency in Microsoft Office and Outlook
Preferred:
Marketing, business development, event planning, and/or other relevant experience in a law firm or other professional services organization
Understanding of the local/regional market for legal services and competitive landscape
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.