Job Abstract

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

We empower our leaders to step up, share ideas, listen, learn, and lead. We’re welcoming bright, diverse, and imaginative minds; we’re nurturing them to foster an environment of inclusion and growth where innovation is encouraged. We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together.

Job Description

The Associate Director of DTC/P (Direct-to-Consumer/Patient) marketing will be responsible for supporting Sales and Marketing efforts by driving promotions excellence.  This role includes assisting with the development and implementation of promotional campaigns and educational activities for people living with PBC. The role will report directly to the Senior Director, DTC/P Marketing.

• Assist in development of DTP/C PBC strategy and leads consumer and patient execution in the US

• Develops and executes DTC/P focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing and optimizes execution and success of the brand.

• Leads consumer/patient market research and leverages multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.

• Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.

• Closely manages media budget targets for assigned programs.

• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production.

• Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders.

• Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.

• Assist in Campaign Development and OPDP preclearance work, including associated documentation/submission with Regulatory.

• Lead and develop Now Available campaign and patient educational materials for use by a broad range of field teams prior to receipt of OPDP comments.

• Responsible for contributing towards Launch Readiness Reviews, timing, coordination, and execution of DTC work.

• Develops and delivers informative consumer-friendly education and other direct-to-consumer initiatives based on customer needs.

• Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan.

• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, medical office literature, starter kits, slide decks, email, apps, etc.

• Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets

• Partners closely with Regulatory, Legal, Medical, CL&D, II&D, Global and other internal stakeholders

• Experience with social media planning and strategy

• Ensure compliance with all relevant laws, regulations, and policies

Basic Qualifications:

Bachelor's Degree and Ten Years’ Experience or

Masters' Degree and Eight Years’ Experience or

Ph.D. and Two Years’ Experience
 

Preferred Qualifications:

• Eight+ years of pharmaceutical/biotech industry experience; 3+ years of promo experience is preferred.

• Bachelor’s Degree required; Graduate degree (preferred)

• Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment and performance management.

• Ability to analyze customer insights; understands market dynamics and connect tactics with customer engagement objectives.

• Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration & teamwork.

• Strong analytical skills with demonstrated ability to generate appropriate digital metrics, assess ROI on spends and adeptly manage complex budgets.

• Excellent communications skills with an ability to effectively communicate both orally and written.

• Understanding of biopharmaceutical regulatory requirements.

• Prior relevant therapeutic area experience: rare disease, liver, or immunology

• US launch experience in a competitive market space

• Sub-part H materials pre-clearance experience

The successful candidate will be highly collaborative, coachable, perceptive and an analytical problem solver with a track record of success in the pharmaceutical or biopharmaceutical industry. The candidate will be comfortable making decisions in ambiguous situations, is a team player, inclusive, and manifests trust.  Importantly, the successful candidate will put patients first and have a passion for science.

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
 

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

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Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

Please log onto your Internal Career Site to apply for this job.