The Copywriter, Digital role is responsible for developing engaging, informative, and brand appropriate content strategies and copy to elevate the customer experience (CX) across Ralph Lauren digital globally. They will work with the product/platform development, information technology, customer experience, content marketing, and digital creative teams to develop content and write copy for digital products, such as Ralph Lauren.com and the Ralph Lauren App. As functionalities and information evo... more details
Ref #:
W143603
Department:
Communications & Corporate Affairs
City:
New York
State/Province:
New York
Country:
United States
Pay Range: The pay range for this job is $62500 - $146000 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
146000
Pay Range Min
62500
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Copywriter, Digital role is responsible for developing engaging, informative, and brand appropriate content strategies and copy to elevate the customer experience (CX) across Ralph Lauren digital globally. They will work with the product/platform development, information technology, customer experience, content marketing, and digital creative teams to develop content and write copy for digital products, such as Ralph Lauren.com and the Ralph Lauren App. As functionalities and information evolves across regions, they will be responsible for refining and developing CX messaging. The Copywriter, Digital will also lead copy for customer-focused brand initiatives, including hospitality, gifting, and stores. When needed, they will support the digital copy team on the seasonal brand campaigns and special projects workstreams. They will be responsible for concepting content strategies and writing copy for each campaign across all digital platforms—site, email, social, and other digital marketing channels—in partnership with digital design and content marketing teams.
Essential Duties & Responsibilities
Write engaging, informative, and brand-appropriate CX copy for Ralph Lauren’s digital products globally, including but not limited to RalphLauren.com and the Ralph Lauren App
Establish efficient end-to-end copy processes and workflows with cross-functional CX teams
Advocate for copy best practices while balancing business demands and design/platform capabilities
Adapt CX copy and content as region-specific information and functionalities evolve
Lead customer-focused brand initiatives, including but not limited to Hospitality, Gifting, and Stores
Support the digital copy team on seasonal brand campaigns and special projects where needed
Partner with content marketing, brand creative, and digital design to develop content strategies and optimal messaging to drive global business in line with the global corporate strategy
Write and edit copy for campaigns and special projects across site, email, social, and digital marketing
Partner with digital marketing and digital design teams to bring these strategies to life across digital creative
Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
Partner with brand copy and product copy teams when needed to ensure consistent messaging
Use the latest performance metrics and testing to inform content and copy strategy and execution
Experience, Skills & Knowledge
Past experience working in and establishing CX workflows in fashion or retail ecommerce is a must
Past experience writing digital advertising campaigns is a must
Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
Strong conceptual skills with knowledge of how copy relates to a customer’s experience and digital designs is highly desirable
Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company
A personal passion for digital luxury and fashion retail
Computer literate, proficiency with standard suite of digital software and social media
Ad Agency experience a plus
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.
